he Be The Change campaign, featuring rugby legend Sam Burgess and comedian, presenter, and physical disability rugby player Adam Hills, explores a powerful truth: for a community to genuinely thrive, we cannot simply witness change, we must be the change. Through their voices, the campaign spotlights the extraordinary work of The Warrington Wolves Community Foundation, whose daily efforts not only strengthen the community but, in many cases, save lives. Programs supporting learning and physical disabilities, male mental health, female empowerment, women’s safety, and elderly care demonstrate the Foundation’s unwavering commitment to including everyone, with no one left behind, just like a wolf pack.

For this project, we developed the creative concept from the ground up and produced a full suite of content: a hero film, three documentaries, trailers, and photography. This all-encompassing approach allowed the message to land across multiple platforms with clarity and emotional impact. The campaign performed exceptionally well on social media, driving high engagement and resonating deeply with both local supporters and wider audiences. The films were also showcased at Cineworld World in Warrington for the team and wider community, further solidifying the campaign’s reach.

Most importantly, the work has had a direct and meaningful impact on the charity’s ability to bring in new sponsors, supporters, and donations. Following the release, the Foundation saw a rise in public contributions and subscriptions, and they continue to use the campaign as a powerful introduction to the vital work they do. Be The Change stands as a testament to the importance of community, togetherness and values that sit at the heart of both the club and the town.