We partnered with Havas Play to create a powerful fan-led film shot live at Wembley Stadium during an England match for EE. Instead of scripted interviews, we captured authentic conversations with real supporters, surprising them with a once-in-a-lifetime call from Arsenal and England legend Ray Parlour. Selected fans were then invited to join Ray in the exclusive EE Box for full hospitality and an unforgettable match-day experience.

Crafted in a rapid four-week turnaround, the film blends raw emotion, genuine fan reactions, and stadium-scale spectacle. Its impact was amplified when it was broadcast on Wembley’s giant screens before kick-off and at half-time across multiple men’s and women’s England games, reaching up to 90,000 fans in the stadium at each match. It also ran on screens throughout Wembley, further extending its resonance.

The result is an emotive, uplifting 30 second film that celebrates community, connection, and the magic of football. By elevating everyday supporters and giving them a moment they’ll never forget, the campaign showcases the power of live experiences and connection.