When Queens Park Rangers approached us to create a campaign that would reconnect the club with its fans, we knew we had the chance to do something special. Football is more than just a game, it's identity, community, and belonging. With We’ll Be There, we set out to capture exactly that. From the very beginning, we worked closely with the club to understand not just what QPR wanted to say, but how they wanted fans to feel.

This wasn’t about flashy graphics or overproduced hype; it was about honesty, heart, and history. We crafted a short film that speaks directly to supporters, long-time season ticket holders, first-time match-goers, families, and everyone in between. Blending real voices, evocative imagery of Loftus Road, and a stripped-back, emotional tone, We’ll Be There reminds fans that through highs, lows, and everything in between, this is their club, and they are never alone in supporting it.

From scripting and storyboarding to directing, filming, and post, our team handled every part of production. We filmed on location, drawing on both the atmosphere of the stadium and the everyday rhythm of life around it, reflecting the club’s deep roots in the community. The result is a piece that’s not just a campaign, it’s a pledge. A promise between the club and its fans. A reminder that no matter where life takes us, we’ll be there.

The film was a driver behind the highest season ticket figure for a decade throughout the Loyalty Window and accumulated 300,000+ views via organic reach. A true testament to how film and storytelling can connect on a deep level.