Ahead of the UEFA Women’s Euros, we partnered with HAVAS Play to work with EE and the Football Associations of England, Scotland, Wales, and Ireland to produce a UK-wide announcement film for EE’s mascot competition. The project brought us behind the scenes with all four national women’s teams, capturing authentic, energetic moments that reflected the excitement surrounding the tournament.

With two production units filming simultaneously across the UK, we shot with each squad over the course of four days, gathering a blend of cinematic visuals, player interactions, and branded message pieces. The aim was to create a unified but nation-specific set of content that celebrated the individuality of each team while aligning with EE’s campaign vision. The full project, from initial brief to final delivery, was completed in just under three weeks, resulting in a social-first, engaging film that helped EE promote their nationwide initiative and build momentum ahead of the Women’s Euros.